Throughout my career, I've helped businesses solve commercial challenges through strategic marketing, brand development and creative thinking. Over more than 20 years, I've worked across advertising agencies, media organisations, television networks and in-house marketing teams, giving me a broad perspective on how brands grow and how effective marketing creates commercial value.

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I enjoy working where strategy and creativity come together. Whether it's defining a brand position, launching a new product, developing an integrated campaign or building a long-term marketing strategy, I'm motivated by turning complex challenges into simple, compelling ideas that deliver measurable results.

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I'm equally comfortable leading strategy as I am collaborating with designers, writers, developers and clients to bring ideas to life. The best work is rarely created in isolation, and I've always believed that great marketing comes from combining commercial insight with creative thinking.

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Outside of work, I like to stay active. I'm learning to do keepy-ups with my football-mad nine-year-old (my current record is 27), I coach junior rugby, and, thanks to Duolingo, I'm slowly learning Italian. I've also written a children's book that I'm hoping to publish, and I'm still convinced I'm one bake away from perfecting my banana bread.

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I hope you enjoy exploring my portfolio. It brings together some of the campaigns, brands and projects I've been fortunate enough to work on throughout my career, each one representing a different challenge, and a new opportunity to deliver meaningful results.