Audi's partnership with the Dublin International Film Festival provided an opportunity for the brand to reinforce their long-standing association with cinema. 

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Our goal was to place the car at the heart of the action, seamlessly linking the brand to iconic Hollywood moments that would be instantly recognisable to film fans.

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In my first campaign as lead copywriter, I developed the idea of using famous film quotes tied to Audi cars parodying the associated on-screen action. The team at Atomic did an amazing job with the art direction and we delivered a poster campaign that positioned Audi’s sponsorship front and centre throughout the festival.